Collecting leads goes beyond simply gathering names and emails. To give your sales team meaningful insights, you need detailed responses. A generic text box often produces vague or empty replies. By asking specific questions, showing sample answers and using AI powered inline prompts you transform every form into a source of rich data.
Ask precise questions
Vague prompts leave visitors guessing. Change the question “Tell us about your needs” to “In two sentences describe your top priority for this project.” Replace “What is your budget” with a clear range like “Please select your budget range: five to ten thousand dollars, ten to twenty thousand dollars or above twenty thousand dollars.” These edits remove uncertainty and cut down on follow-up conversations.
Provide sample answers
A real example shows the level of detail you require. Use placeholder text such as
“We need a platform that automates billing and integrates with Salesforce”
When prospects see a concrete answer they mirror that detail in their own replies.
Add inline prompts and AI-generated copy
FillyForm sits on top of your existing form. In the dashboard you assign prompts to any text field. When a visitor focuses on that field they choose an option or enter a short response. FillyForm then uses those inputs to generate a complete on brand answer and inserts it directly into the box. Users can accept it, edit it or ignore it so they no longer face a blank page.
Use progressive profiling
Break your form into stages. First, collect essentials such as name, email, and company size. In the next step, prompt for deeper insights with a question like “Describe your team’s biggest challenge in one sentence.” This staged approach feels shorter and builds trust before asking for more.
Track test and refine
Use the FillyForm analytics to monitor three key metrics for each field: displays, clicks, and fills. First, review your form completion rate in Google Analytics before you add any prompts. Next, add your prompts in FillyForm and check the same report after two weeks.
If a prompt shows lots of displays but few clicks, rethink the question or adjust your example. If clicks are high but fills remain low, refine the generated text so it better matches what your users need.
For more on why users freeze at blank fields and how to remove that friction, see our post on Overcoming Blank Field Syndrome.
