How to Write Product Descriptions That Actually Sell
Picture this: You've got 200 new products that need descriptions for your website. Your marketing team sees the spreadsheet and suddenly everyone has "urgent meetings" to attend.
Sound familiar?
Nobody wants to be the person who has to turn "Bluetooth headphones with 20-hour battery and noise cancellation" into something that actually makes people want to buy.
The Product Description Problem Nobody Talks About
Your team knows what needs to happen. Those boring spec sheets need to become compelling copy that explains why someone should choose your product over the thousand similar ones on Amazon.
But here's what actually happens:
Someone opens a new document, stares at the product specs, and writes something like: "High-quality Bluetooth headphones featuring advanced noise cancellation technology and extended battery life for all-day listening enjoyment."
Generic. Boring. Could describe literally any headphones.
Then it sits in the review queue for weeks because nobody wants to be responsible for copy that sounds like it was written by a robot having a bad day.
Why Product Description Writing Is So Painful
Let's be honest: most people aren't copywriters. Your product manager knows everything about noise cancellation algorithms, but ask them to write copy that sells and they freeze up.
The blank page is intimidating. They know they need to:
- Highlight benefits, not just features
- Address customer concerns
- Match your brand voice
- Make it sound different from competitors
- Actually convince people to buy
That's a lot of pressure for someone who just wants to get the product listed.
What Happens When You Have Bad Descriptions
Your products sit there with descriptions that read like technical manuals. Customers can't figure out why they should care about your "advanced 40mm drivers" when the competitor explains "studio-quality sound that makes your music come alive."
You end up with:
- Lower conversion rates because benefits aren't clear
- Products that all sound the same
- Copy that doesn't match your brand voice
- Team members who dread product launches
Meanwhile, your competitors with better descriptions are getting the sales.
How FillyForm Fixes This Problem
Here's the thing: your team doesn't need to become copywriters. They just need the right questions to guide them through what they already know about your products.
That's exactly what FillyForm does.
Instead of giving your team a blank text box labeled "Product Description," you set up guided questions in FillyForm. When someone clicks the description field, they see questions you've configured:
- What problem does this product solve for customers?
- What makes this different from similar products?
- What concerns might buyers have about this type of product?
- Who is this perfect for?
No more staring at blank pages. No more wondering what to write. They just answer questions about the product they already understand.
See FillyForm in Action
Take those same Bluetooth headphones. Your team member clicks the product description field and sees your guided questions.
They answer conversationally: "These help people focus by blocking out noise. Good for people who work from home or travel a lot. The battery lasts way longer than most headphones - 20 hours vs the usual 8-10. People worry about comfort during long use and whether they'll work well for calls."
FillyForm generates: "Block out distractions and stay focused all day with professional-grade noise cancellation that eliminates office chatter and airplane noise. The industry-leading 20-hour battery ensures you'll never worry about charging during transcontinental flights or marathon work sessions. Perfect for remote workers who need deep focus and frequent travelers seeking peace during long journeys. Ergonomic design with memory foam cushions ensures all-day comfort, while advanced microphone technology delivers crystal-clear call quality for professional video conferences."
Same person, same product knowledge, but now it's copy that actually sells instead of a spec sheet.
Why This Works Better Than Hiring Writers
You could hire copywriters for every product description. But here's what happens:
- Writers don't know your products like your team does
- They ask your team questions anyway
- You end up paying for the same process FillyForm automates
- It takes weeks instead of minutes
With FillyForm, your product experts answer the questions once, and you get professional copy immediately. No back-and-forth, no delays, no extra budget.
Making Product Descriptions Actually Happen
Your team stops avoiding product description tasks because FillyForm removes the intimidation factor. They're not writing from scratch - they're having a guided conversation about products they know inside and out.
You get descriptions that:
- Explain benefits instead of just listing features
- Address real customer concerns
- Match your brand voice consistently
- Actually convince people to buy
And your team gets back to doing what they do best instead of pretending to be copywriters.
